Due to the nature of the job itself, a fashion makeup artist is very proficient in creating looks that function well and stylishly on the runway and on cover pages and spreads for magazines. The artist has the ability to create bold makeup looks that stand out well under the lights and heat commonly found on runways. Also, the artist has the ability to create and apply subtle makeup effects which are required in magazine photoshoots due to the close up views employed by photographers. Thus, the makeup artist can create numerous opportunities to adjust and spruce up the makeup to get the perfect look in very different circumstances.